Piquadro For Lamborghini, High-Speed Collaboration
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9 April 2019

Piquadro For Lamborghini, High-Speed Collaboration

How would you define a high-speed collaboration?

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For us at Brainpull, a strong collaboration is determined by the flash sale of Piquadro for Automobili Lamborghini backpacks: 63 backpacks sold in 2 hours, 50 minutes and 46 seconds, over 15 million impressions developed, 54 thousand clicks on the website, 5 million users reached, 63 thousand interactions and a ROAS of 3.

High-speed, like the regimes, followed to convert the campaign into the sale of 63 backpacks, like the year of the foundation of Automobili Lamborghini, designed to celebrate the presentation of the new Aventador SVJ Roadster and Huracan Evo Spyder at the Geneva Motor Show.

The entire advertising strategy supporting the Piquadro for Automobili Lamborghini campaign, outlined by Brainpull was based on an in-depth analysis of Piquadro's contacts: its conversion strategy was structured on these contacts.

The effect of this choice was a strong response generated by the lead-oriented strategy for the Piquadro brand.

Analyzing the Piquadro data, we divided the audience into 3 macro-areas, in order to intercept what we could define as brand lovers and/or public derivative users.

The strategy was divided into 2 main moments: "teaser phase", the goal was to maximize the content reach, reaching the largest number of target users, and the "reveal phase", with the aim of increasing traffic to the landing page dedicated and the number of users registered on the waiting list.

At high-speed, once again, a well-made marketing strategy has hit the mark, identifying lovers of the two brands and leading them to purchase a unique object.
The results of a rare collaboration.