Pescaria gets its sky award for best promotional video
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3 January 2017

Pescaria gets its sky award for best promotional video

The Pescaria's "panino" recipe video awarded at Barawards 2016

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On 12 December, the Opening video of Pescaria received the Sky prize for the best promotional video from the famous sector magazine Bargiornale. The award was collected by two members of the Brainpull team during the 2016 Barawards gala held at the Leonardo Da Vinci National Museum of Science and Technology in Milan.

The conception, production, direction, and editing of the video were handled by Brainpull, a marketing agency that runs between Bari and Milan, already the creator of the communication format of Pescaria.

Lucio Mele's opening video brings the applause and the vote of the magazine home, in particular for having reinterpreted the classic concept of a video recipe for promotional purposes. Great importance was given to the intelligent choice of direction, not merely descriptive, but ready to move.

Rewarded the wise use of colours, consistent with the format of Pescaria and the choice of music, perfect support to bring the user to feel part of this video. Not only that, the personality and image of chef Lucio Mele were also highly appreciated.

Here the video awarded by Bargiornale edited by the Brainpull video team.