IT'S JUST SIMPLY NOT A PIZZA
See Pizzium e then love!
Nanni Arbellini, Stefano Saturnino and Ilaria Puddu, 3 names you should remember. They are the representants of the Italian Food Retail and also creators of the Pizzium format: the real regional Neapolitan pizza with PDO and PGI ingredients. Pizzium is based on an informal atmosphere and trained staff. It is now the reference point for all those looking for a tasty pizza, faithful to tradition and to the Neapolitan style, so much to obtain several awards such as the FoodService Awards 2019 and opening 10 stores in just one year.
PIZZIUM is the perfect place to eat a good pizza prepared in a perfect manner, a triumph of simplicity and passion.Nanni Arbellini, co-founder Pizzium
Well, we already know that the standard of Pizzium was high, but how did we at Brainpull contribute to making Pizzium unparalleled?
I want a real neapolitan pizza
Our advertising team likes pizza and indeed they have a particular veneration for it. Once the Value Proposition of Pizzium has been clarified with Nanni, Stefano and Ilaria, we thought of a strategy that would support the tradition of true Neapolitan pizza and enhance its creativity: a great strategy to invest in advertising.
Goals to achieve?
- Increase in Brand Awareness
- Growth of the Fanbase Social for the support of the franchise.
MILLIONS OF USERS IN 10 CITIES
Pizzium on all channels
With a strategy defined as Cross-Channel and developed on multiple platforms such as Facebook, Instagram and Google, we intercepted users in the most common phases of their User Journey to increase the TouchPoints of the target audience.
The strategy created by Brainpull continued with an intense activity of monitoring the selected digital channels and by monitoring of the user behaviour: we paid attention to the changes in peoples' thoughts and actions of the target. This contributes to the precise and controlled management of the impact on the market.
Technical approach, precise result, 5.4 million users reached in 10 cities.
unique users for month
new stores in 2 years