gear white gear white
  • IT
  • EN
gear white
  • Home
  • We are
  • Case
  • Portfolio
  • Services
  • Blog
  • Contact us

Get in touch!

Follow us!
Call us!
+39 080 495 5306
  • IT
  • EN

Case

Piquadro

Fast as the wind

With Italian history behind, Piquadro breaks all records

Next

Miscusi
SAFETY CAR? NO THANKS!

From 0 to 63 in little more than 2 hours 

When two Italian brands decide to collaborate, we can be sure that something sensational will come out of it.

One brand represents the Italian and world automotive history, Automobili Lamborghini, the other one is a brand that for more than 30 years has been producing leather goods with an innovative design and the finest quality materials, Piquadro.

Together they come together with a limited-edition backpack, only 63 pieces to represent the 63 years of history of Automobili Lamborghini. Precise created lines, an extraordinary level of calibration, leather, Alcantara and carbon: everything is about innovation, dynamism, technology and attention to detail, Automobili Lamborghini and Piquadro confirm their avant-garde spirit and the uniqueness of their creations.

ITALIANS DO IT BETTER

High speed collaboration

Piquadro has chosen Brainpull for this Flash Sale, and we have boosted our acceleration!

The advertising strategy created specifically for the Piquadro campaign for Automobili Lamborghini, began with a detailed analysis of Piquadro leads, contacts on which the entire conversion strategy was based.

After this first phase we entered the heart of our strategy divided into 3 phases:

  1. Teaser phase
    Content maximization and target achievement

  2. Reveal phase
    Bringing traffic to the dedicated landing page and increasing leads by creating a Waiting List.

  3. Flash Sale
    2 hours, 50 minutes, 46 seconds to sell 63 Piquadro backpacks for Automobili Lamborghini

+15 mln

impression

3

ROAS

80 k

social website visit

Next

Miscusi