SAFETY CAR? NO THANKS!
From 0 to 63 in little more than 2 hours
When two Italian brands decide to collaborate, we can be sure that something sensational will come out of it.
One brand represents the Italian and world automotive history, Automobili Lamborghini, the other one is a brand that for more than 30 years has been producing leather goods with an innovative design and the finest quality materials, Piquadro.
Together they come together with a limited-edition backpack, only 63 pieces to represent the 63 years of history of Automobili Lamborghini. Precise created lines, an extraordinary level of calibration, leather, Alcantara and carbon: everything is about innovation, dynamism, technology and attention to detail, Automobili Lamborghini and Piquadro confirm their avant-garde spirit and the uniqueness of their creations.
ITALIANS DO IT BETTER
High speed collaboration
Piquadro has chosen Brainpull for this Flash Sale, and we have boosted our acceleration!
The advertising strategy created specifically for the Piquadro campaign for Automobili Lamborghini, began with a detailed analysis of Piquadro leads, contacts on which the entire conversion strategy was based.
After this first phase we entered the heart of our strategy divided into 3 phases:
Content maximization and target achievement
Bringing traffic to the dedicated landing page and increasing leads by creating a Waiting List.
2 hours, 50 minutes, 46 seconds to sell 63 Piquadro backpacks for Automobili Lamborghini
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